Vacancy: Researcher(s) for Market Research and Marketing Plan Development

Vacancy: Researcher(s) for Market Research and Marketing Plan Development

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Rikolto (formerly VECO/Vredeseilanden) is an international NGO with more than 40 years of experience in partnering farmer organisations and food chain actors across Africa, Asia, Europe and Latin America. Rikolto runs programmes in 14 countries worldwide through eight regional offices.

Rikolto in Vietnam is the Vietnamese Regional office of Rikolto, located in Hanoi. Rikolto envisions a world with production and consumption systems that allow poverty and hunger to be eradicated and that do not burden our planet more than it can bear. Therefore, we empower farmer groups to become solid business partners and implement future-proof, sustainable practices. We support them so that their products meet quality standards. We connect them with innovators in the food industry to explore new ways of doing business.

In the period of 2018 and 2021, Rikolto International in Vietnam supports its partners to implement the project “Development of safe vegetable chains for smallholder farmers in Ha Nam and Hanoi” .

In an effort to support farmer organizations to access to the market, Rikolto in Vietnam, on behalf of our partners, is looking for a researcher (or a group of researchers) to conduct a market research identifying barriers and opportunities in accessing the safe vegetable market as well as develop a feasible marketing plan for our target safe vegetable cooperatives in this project.

Position Summary

1. Objectives

The objectives of this consultancy are:

  • To conduct a study on vegetable supply chains in Hanoi and Phu Ly City, Ha Nam province;
  • To identify barriers as well as opportunities for the cooperatives (two in Ha Nam and three in Ha No) in accessing the market;
  • To develop a list of prioritized potential customers;
  • To develop an action plan for each of the cooperative to enter Hanoi and Phu Ly vegetable markets; and,
  • To develop a plan to link these cooperatives (or a group of these cooperatives) in supplying the products to meet the market’s demand.

2. Research questions:

  • What are the structures of vegetable chains (demand, distribution channels, products, quality, quantity and conditions for business or market linkages) in Hanoi and Phu Ly city? How are they operated?
  • What are the suitable market segmentations for the target cooperatives? (customers’ demand for range of products, quality, quantity, distribution channels, price and other relevant requirements)?
  • What are the strengths, weaknesses, opportunities and challenges of our partner cooperatives when accessing the above- mentioned markets?
  • What should the cooperatives do to meet the target market?

3. Time frame: April to May 2019

4. Tentative budget: 5,000 USD (including tax)

5. Research methodology

  • Secondary data collection
  • Quantitative method
  • Qualitative method (key-informant interviews, focus group discussions, observation, case study)

6. Deliverables

  • Research tools
  • A draft report
  • A brief of research results;
  • A workshop sharing the research results with relevant stakeholders;
  • A final research report (in Vietnamese);
  • A detailed working plan including specific expected outcomes and timeline for research activities

7. Selection criteria

  • The lead researcher: at least 5 years of experience in doing market research on agricultural products, consumer goods or food products (both quantitative and qualitative research);
  • Experience in researching vegetable chain is desirable;
  • Practical experience on strengthening the production and business capacity of farmer organizations (collaborative groups, cooperatives)
  • Practical experience in market linkages and agricultural products marketing plan development for farmers

8. Submission of proposal

The applicants will send a detailed working plan, including activities, methods, timeline and resources (budget) for the assignment by** April 10, 2019**. Only shortlisted candidates would be contacted.


Hoang Thanh Hai – Vegetable Programme Coordinator

Tel: 024 6258 3640. Ext: 33

Email: hai.hoang [at]

Rikolto International in Vietnam

House No.4, 249A Thuy Khue Compound

Thuy Khue Street, Tay Ho, Hanoi